Press
Design and Development
It has taken over a year to design and perfect Krato Beard Jewelry. The biggest challenge was to develop a functional clip that would firmly attach onto the beard while being comfortable to wear. For this reason, the clip went through many design alterations and various hand-made and 3D printed prototypes before the triangular spiral shape was born.
The triangular clip fastens onto the beard by twisting the spiral and catching the hair within its structure, which allows for durable and comfortable hold. Krato’s clip was tested on various beard types which differentiated in size, thickness and texture and it functions flawlessly. However, to hold perfectly on the beard, minimum 3cm of hair length is recommended.
Why the Beard?
Growing a beard is a commitment, a symbol of individuality, and a visual display of dominance. Beard opens numerous possibilities for self-expression since its uniqueness varies in shape, style, size, and architectural grooming. Research shows that both men and women from various cultures agree that bearded men appear more mature, powerful, attractive, and of higher social status than clean-shaven men.
It is evident that current beard movement that was born half a decade ago, is not going out of style, but with time is only becoming stronger and more pronounced. Today, skin-care and hair-care markets are booming with numerous beard-care products, special beard grooming regimes are being introduced, and barbershops around the world are rising in popularity. Some men, for fun, decorate their beards with flowers, small objects, and sparkles. These beard-centered actions signify that men are taking the best care of their beards and experiment with its originality.
Creator’s Biography
Valeria Stroukova is a designer and a visionary who founded Krato, a stylish brand that offers one-of-a-kind exclusive items. When Valeria relocated from Toronto to Milan two years ago, she got inspired by rich Italian culture, extravagancy of fashion world, and popularity of beards. After a year of design and development, Valeria unveils a collection that the world has not seen yet – jewelry for the beard. Valeria believes that beard is a great canvas for self-expression, and decorating it takes ones originality to the next level.