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LUFO x Krato Milano — a skincare innovation that makes men feel less alienated

Krato Milano is partnering with One Pure World to support its latest product launch LUFO face sponge.  You might have noticed that the majority of skincare products are aimed at women, as if men don’t need to cleanse their skin, too. Well, how about a multifunctional charcoal infused face sponge that was specifically developed with men’s resilient skin in mind? LUFO was launched to break the stigma and hurl stereotypes into outer space, which is a perfect reason for a collaboration! LUFO stands for "Love UFO" and looks like a flying saucer. This innovative face sponge is made not only for a skincare routine, but also to freshen up after a jog or gym. Men’s skin is thicker, tougher and oilier, and is...

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Effortless Halloween costume ideas for bearded men

With Halloween just around a corner, choosing a unique costume could be tricky. Facial hair could be both at advantage and disadvantage when deciding on a costume. Bushy beard would be a perfect fit for a Viking or Aquaman costume, but won’t work for Superman or Joker. Either way, a Halloween costume is a must for Halloween parties and even office events. Heavy-duty Halloween costume inspirations for bearded men If you are a super creative type, and Halloween is one of your favourite holidays, you’ve probably already prepared your costume. But if you are not into putting so much effort into dressing up, then you need a simple yet effective costume idea.   What if you are just not into...

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Bladez Barbers – Krato’s new retail partner in Australia

We are proud to announce our new retail partnership with Bladez Barbers in Brisbane, Australia! Bladez Barbers is a family run barbershop that was established by Sarah and Keith Burton. Sarah started her barbering career 25 years ago in West London. She also specializes in female hairdressing. Keith's background is rather different, he used to run pubs and restaurants in UK. In his younger days Keith lived a fast nightlife in London clubbing with his brother Graham. Both were into fashion and on occasion partied in the same nightclubs as Pasadinas, Worlds Apart, Boy George, Nina Cherry and George Michael. In 2008 Sarah and Keith moved to Australia. The couple decided to combine Sarah’s hairdressing talents with Keith’s management skills...

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Introducing Krato earring collection! A guide to wearing men’s earrings.

We are thrilled to announce the launch of Krato earrings! Men’s earrings have been in style for decades. However, the selection of men’s earrings is still limited, causing men to shop for their preferred designs among women’s earrings. We wanted to improve on this inconvenience and created a collection of earrings designed exclusively for men. Edgy and minimalistic, Krato earrings are subtle and are perfect addition to any style. The collection consists of our signature designs such as skull & anchor studs and unique hoop earrings. All Krato earrings are produced from hypoallergenic and nickel free quality metals or 925 sterling silver, and plated with 18K or 24K gold. The trick for pulling off an earring is simply putting it...

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AC Tattoo – Krato’s new retail partner in Milan

We are excited to announce our retail partnership with AC Tattoo Studio located in Milan, Italy! The studio carries full range of Krato beard piercings and beard crystals. Studio owner, Alfonso Ciulla, was searching for jewelry to wear in his beard and when came across Krato, instantly became interested in this unique jewelry. He liked Krato beard jewels so much that wished to sell them at his studio. We met at his spacious studio, full of tattoo photos and design objects that reflect Alfonso’s personality and style. Alfonso is a very friendly and easygoing man. His body is covered with unique tattoos, which he designed and tattooed himself.   Since a young age Alfonso was interested in art, which led...

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